Wuschlwear is not just a small online shop for me. It's a true passion project that started many years ago.

The first steps of Wuschlwear were taken between 2018 and 2019. Back then, I did everything myself – from selecting fabrics and cutting to sewing every single bandana and bow. Many evenings consisted of piles of fabric, the sewing machine, threads all over the apartment, and the thought: "Just finish this one more bandana." And honestly, I quite loved that time.

Eventually, a small passion project alongside everyday life simply became too much work for one person. With a heavy heart, I ended Wuschlwear back then. But the thought of it never really left me.

Today, in 2026, Wuschlwear is back. With a little support in the background, I can once again dedicate myself to what I enjoyed most from the very beginning: creating lovingly handcrafted products for dogs and their humans.

From the start, it was clear to me that I didn't want to sell mass-produced goods. Instead, I wanted to create products that felt personal. Things where you could tell that real people were behind them. That's why all products are made with a lot of handwork, time, and attention to detail.

My love for dogs has been with me my whole life. I grew up with dogs, know the chaos of muddy paws after a walk, dog hair on black sweaters, and those special moments when a dog is not just a pet, but a family member and best friend all at once.

That's exactly why this topic is so close to my heart.

For me, dogs are not just pets. They are family.

And that's exactly the feeling I want to convey with Wuschlwear: lovingly crafted products that don't just look beautiful, but are created with genuine passion.

I am absolutely thrilled that you are here and becoming a part of this journey.